Something to fill the hole...

It was pretty clear that the Labour conference last week was almost a PR disaster because the party machine failed to put out a single story.

No ministers wanted to pre-empt the Ed Miliband speech once he had been announced leader, and so they all clammed up for three days.

So to fill a gap the press concentrated soley on the ‘Miliband of Brothers’ soap opera.

With the Government not wanting to pre-empt its own spending review I wondered whether the Conservatives might fall into the same trap by not making any announcements to take control of the news agenda.

But the Tory machine knows better. As well as Cameron’s cancer announcement this morning Eric Pickles is apparently going to make an attack on council chief executives’ pay later.

This is going to be far more lively than last week.