Mandelson's on-line ambition

Mandy is trying to get Labour bloggers marching to the same tune.

Andrew Sparrow has an interesting bit here about a speech he gave to one the "blogger's breakfasts".

I've always been of the opinion that trying to control the blogosphere would be like trying to mould water - it would just keep slipping through your fingers.

Besides, trying to use it as a tool shows a lack of understanding of the reasons it came about in the first place.

But perhaps it's not impossible to control at least a part of it. After all if you pour enough mud into water it becomes clay.

If there is one person who might make it work for him it's the Dark Lord. I'll be watching with interest.