Regional fluff

Attempts to make people in the regions think they count are all the rage at the moment - but so often are nothing more than fluff.

I've just been chatting to a Labour comms bod about what an Assistant Regional Minister actually does - see below.

"Well they are not actually assistant regional ministers," she said.

"They are assistants to the regional ministers. They are not ministers or assistant ministers themselves."

On Labour sites they are referred to in both ways. Either way I'm still answerless to my first question.

Lobbydog says this is more pointless lip service paid to make regions think they're listened too.